Tuesday, September 20, 2011

Financial Inclusion – From Compulsion to Business [post at Vortex Corporate Blog]

My article in the Vortex Corporate Blog on how Financial Inclusion can scale up from being a compulsion to a profitable business - http://vortexindia.co.in/index.php/financial-inclusion-compulsion-business

Monday, September 12, 2011

Social media is not radio

Many convential media folks who are used to the 'radio' mode of one way broadcast seem to miss out on the fact that to be successful in social media (especially twitter) one has to remember that this is a two way medium. Unless one engages the audience in two way conversations success will not be sustainable.

A simple metric to analyse this would be what percentage of your tweets are @replies, or the ratio followers to following. If these ratios are heavily skewed then one can be certain about long term unviability - if you don't listen and only talk you are doomed. There are some media folks who don't follow anyone at all! Need I say more?

Thursday, September 8, 2011

Indian Tablet Market looking up

Till recently there were only very limited options if one wanted a tablet computer in India - with the exception of OlivePad, the only other options were the highly expensive Apple iPad and the moderately expensive Samsung Galaxy Tab.
August has been a month of many launches- all of them in the android space. I'm sure all technologists would've by now concluded that the mobile/tablet platforms are now entirely between android and iOS platforms. And looks like the Indian market is behaving differently from the world market - Apple is far from being the market leader here. Reliance 3G tab, Beetel Magiq, Mercury mTab are new options available at sub 13k prices, with the latter two being sub 10k. This certainly would hot up the tablet market like never before.
There is also talk of amazon too coming out with a forked version of android based tablet akin to kindle- I'm yet to know the price. I'm also hearing of spice coming out with a tablet. None of these new tablets are available yet in stores for checking out. among the tech specs of OlivePad, mTab and Magiq, I liked mTab most, at par with GalaxyTab spec at a much lower price. I wish there was a chance to try out these devices for a real feel - the tech specs may not always live up to a good user experience.
Will update the blog once I get to lay my hands on these devices at a store. Do drop in a comment if anyone of you are aware of stores having the newer devices.